China

Ni Hao from China

I couldn’t contain my excitement when I was asked to go on my first international business trip for Caudo Vineyard. I dusted off my passport and packed my bags for a 20 day adventure to the world's most populated country- China! There is a growing market for Australian wine in China and increasing numbers of Chinese tourists through the cellar door. My objective was to learn as much as I could to better understand their culture to ultimately create a better relationship and business with China. With very little experience or knowledge of China, I was simply told to go there with an open mind and pack my "drinking boots". Zac Caudo (Caudo Vineyard Director), James Wuu (Lannister Director) and I travelled more than 18,000 kilometres. Our Lannister tasting tour took...

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